Lunch: Subway! Italian Spicy - (Footlong of course! - joke for those following the latter parts of Tuesday’s LR)….
G&L Topic of the Day: …Naff Names!?! (I’m keeping with the ‘under the radar’ theme).
"A rose by any other name would smell as sweet" is a commonly quoted part of a dialogue in William Shakespeare's play Romeo and Juliet, in which Juliet argues that the names of things do not matter, only what things are.
Well obviously Juliet was not involved in marketing! (Although if she was leaning over the balcony, her ‘assets’ may have suggested otherwise… Romeo bought into her

So if you want something to attain a market position, names benefit from being memorable and uniquely identifiable. Made up words like ‘Telecaster’ and ‘Stratocaster’, which have pizzzzzzaaaazzzz are both memorable and unique.
Maybe it’s just me, but ‘Comanche’, ‘Invader’, ‘Legacy’ and ‘Rampage’ sound like a new range of Ford all-terrain-vehicles. Although I can see where ‘Legacy’ came from and it’s good for purpose.
‘ASAT’, ‘F-100’, ‘S-500’, ‘SC-2’ are… well, I know the S 500 is a big Mercedes, but I think the rest are washing machines or microwaves. Oooops… think I just offended lots of folk in one go, hehehe, but you can see where I’m coming from??
I think some of the names given to effects pedals are creative and fun. Memorable too. OK, so we all know what a TS9 is despite its boring name, but who calls it a TS9? To me it’s a ‘tubescreamer!!!’

I’d be lousy at the creative side of marketing; I’ve been trying to think of a supercalifragilisticexpialidocious name for a guitar for ages and come up with nothing….
Question: Do you like the current model names, or are they a bit ‘vanilla’? What name would you like to see on a G&L guitar?
Non-G&L Topic of the day: Other instruments! I play the bagpipes.

One more LR to go. It’s been a nice way to get to know you guys.